Superbrands International
was established in London in 1991 and has since
been responsible for awarding the acclaimed
"SUPERBRANDS" status to the world’s
greatest brands.
An independent arbiter, this organization pays
tribute to each country's strongest brands by
presenting the history, development, and achievement
of each brand in a refreshing and attractive
publication.
The organization operates in over 38 countries
including Australia, Denmark, Ireland, the Philippines,
and the United States. It is recognized as industry's
independent authority on branding and is dedicated
to promoting the discipline of and acknowledgment
of exceptional brands.
The organization creates a list of brands, places
them in relevant categories, and scores them.
Council members include the following individuals:
Mr.Mukesh D. Ambani, Mr.Gurucharan Das, Ms.Naina
Kidwai, Mr.Sunil Bharti Mittal, Mr.Nandan M.
Nilekani, Mr.Deepak S. Parekh, and Mr.Subir
Raha.
Being placed in the Business Superbrands category
is an outstanding achievement and verifies a
brand’s exceptional status to existing
and potential customers, the media, investors,
and company employees.
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